Furnish a Mediterranean-style living room for a travel writer’s home in Alexandria, Virginia.” Nevermind the budget of this suspiciously well-off travel writer, the only thing a player needs to worry about is the bedside table that best matches those beams. “Next step is adding warm colorful decor. “To create the iconic look from her favorite part of the world, this travel writer started with white walls and dark wood beams,” reads one recent prompt.
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The guidelines for how to furnish these rooms-referred to as “challenges”-are written like HGTV erotica, or the plot of your favorite Property Brothers episode with a few influencer-esque details. They choose one, fill it with furniture, submit the design to be rated by other users, and then move on to the next one. Each day, Design Home users are presented with a few empty rooms that they are responsible for virtually furnishing. Now, people are tapping away at Design Home, an app with a premise slightly more grown-up than its predecessors. Flappy Bird catered to a newly minted class of smartphone commuters who had at least one hand free to fidget with their screens, Kim Kardashian: Hollywood allowed a generation raised on tabloids to play out familiar reality-star narratives, and Pokémon Go turned errand runs into nostalgic scavenger hunts. Every so often, an otherwise superfluous mobile game taps into our subconscious and becomes an instant cultural touchstone.